Name * The maker, not the product — “Activia”, not “Activia Kefir Myrtille”. A shop’s own label is a brand too. Logo Optional. Without one the brand still gets an icon — its initials, in a colour derived from the name, so it stays recognisable in a list.

Keep this brand * Its products and receipt lines move over, then the other brand is removed. No price history is lost. This is how “Nestle” and “Nestlé” become one again.